Launched in June 2024, Miss 7x7 is a San Francisco-based event planning and destination experience company.
While the business had an initial social media presence six months in, there was no clear strategy—content development was inconsistent, engagement was minimal, and growth opportunities remained largely untapped. To expand its reach and engage more clients, Miss 7x7 needed a strategic approach to social media, content development, and public relations to drive awareness and position itself as the go-to event planning brand in San Francisco.
01 — Goals
UMEDIA was brought in to develop and lead a high-impact marketing strategy aimed at:
Elevating brand visibility through targeted content, social growth, and earned media.
Deepening engagement by building a stronger online community and extending the impact of in-person events.
Positioning Miss 7x7 as a go-to event planning brand in San Francisco through storytelling and press coverage.
Driving event attendance growth and momentum for a new event series.
02 — Approach
We developed and implemented a high-impact strategy focused on:
Optimized Social Media Strategy: Shifted content toward high-performing reels, engaging storytelling, and community building to increase visibility and engagement.
Brand Storytelling & Media Outreach: Developed brand messaging, narratives, and targeted PR campaigns, securing media placements and brand collaborations to amplify reach.
Event Promotion & Engagement: Created targeted social media campaigns to build anticipation and increase month-over-month attendance growth for a new event series.
Content Strategy & Execution: Identified key content pillars and developed a data-driven content calendar, created visuals (Reels, graphics, stories), and developed consistent brand-aligned content across platforms.
SEO & Website Optimization: Revised website copy, crafted meta descriptions, and implemented SEO testing to improve visibility. Provided branded keyword recommendations and on-page enhancements to support long-term organic growth.
Data Analytics & Performance Optimization: Tracked performance across platforms, analyzed engagement trends, and applied insights to refine strategy, improve reach, and maximize ROI over time.
03 — Results
Most brands take 6–12 months to see measurable traction, yet Miss 7x7 achieved significant audience growth, media coverage, and event-driven engagement in just four months.
Higher Engagement Across Social Platforms: Increased followers, interactions, shares, and comments, creating a more engaged and active digital community.
Media Coverage & Brand Awareness: Secured press coverage across print, digital, and broadcast platforms, elevating brand recognition and establishing Miss 7x7 as a rising name in the San Francisco event planning space.
SEO Performance Improved Organic Search & Conversion:
We optimized key pages and CTAs, rewrote all meta content, and branded keywords—driving a 3.5x increase in impressions, increased conversion, and growing search demand for branded and non-branded terms like “Miss 7x7” and “San Francisco private tours.”
Event Marketing & Momentum: Led promotional campaigns, captured content during each event, and shared highlights across social media—building buzz, driving attendance, and extending the experience online.
Press Coverage
KTVU-SF: Holiday party focuses on connecting professionals
Yahoo Life: 12 tips from walking Influencers
San Francisco vs Seattle: Which City is Right for You? Comparing Real Estate, Cost of Living, Culture, and More
Her Voice Shines Podcast: From Shy to Shining: Cecilia Romero's Journey to Self-Empowerment & Entrepreneurship
Instagram Growth
+36%
Follower Growth
+85%
Non-Follower Growth
+64%
Engagement Growth