Launched in June 2024, Miss 7x7 is a San Francisco-based event planning and destination experience company.
While the business had an initial social media presence six months in, there was no clear strategy—content development was inconsistent, engagement was minimal, and growth opportunities remained largely untapped. To expand its reach and engage more clients, Miss 7x7 needed a strategic approach to social media, community engagement, and public relations to drive awareness and position itself as a must-know event brand in San Francisco.
01 — Goals
UMEDIA was brought in to develop a comprehensive social media marketing and PR strategy to:
• Increase brand visibility and attract a wider audience.
• Boost engagement by fostering community interaction and participation.
• Establish Miss 7x7 as a premier event brand through media outreach and storytelling.
• Drive attendance growth for a brand-new event series.
02 — Approach
We implemented a high-impact content and PR/social media strategy focused on:
Optimized Social Media Strategy: Shifted content toward high-performing reels, engaging storytelling, and community building to increase visibility and engagement.
Brand Storytelling & Media Outreach: Developed compelling narratives and targeted PR campaigns, securing media placements and influencer collaborations to amplify reach.
Event Promotion & Engagement: Created targeted social media campaigns to build anticipation and increase month-over-month attendance growth for a new event series.
Community Engagement & Content Development: Captured real-time event content to extend brand presence online, encouraged user-generated content and facilitated social activations.
Content Strategy & Performance Optimization: Developed a data-driven content calendar, refining posting schedules, content formats, and engagement strategies based on performance analytics.
03 — Results
Most brands take 6–12 months to see measurable traction, yet Miss 7x7 achieved significant audience growth, media coverage, and event-driven engagement in just four months.
Higher Engagement Across Social Platforms: Increased interactions, shares, and comments, creating a more engaged and active digital community.
Stronger Event-to-Social Connection: Capturing event content in real-time extended the experience online, building anticipation for future events and reinforcing brand credibility.
Secured Media Coverage & Brand Visibility: Successfully landed media placements, further positioning Miss 7x7 as a go-to event brand in San Francisco.
+36%
Follower Growth
+85%
Non-Follower Growth
+64%
Engagement Growth