Elizabeth Alligood is a real estate expert, business coach, and entrepreneur and the founder & owner of Elizabeth Alligood & Associates—a top-performing team serving clients across Southern California and Oregon. Her firm earned a spot on RealTrends’ 2023 list of America’s Best Top 1.5% Agents & Teams in the U.S.—a reflection of both her expertise and her commitment to clients.
01 — Goals
We aimed to build on Elizabeth’s existing credibility and create a clear, unified presence across digital and media channels.
• Expanding visibility across the California and Oregon markets
• Earning third-party media coverage to support thought leadership and trust
• Making it easier for high-intent clients to find and connect with her online
• Establishing consistent communication and valuable content through email and social platforms
02 - Approach
We implemented a high-impact content and PR/social media strategy focused on:
• Brand Storytelling & Media Outreach: Developed narratives aligned with Elizabeth’s values and voice, and launched targeted PR campaigns that secured coverage in respected industry outlets.
• SEO & Website Enhancements: Conducted a full SEO audit and executed technical, on-page, and off-page improvements to drive high-intent traffic and improve discoverability.
• Content Development for PR & Email: Created strategic email campaigns and PR materials that reinforced brand positioning and helped establish third-party credibility.
• Brand Identity & Digital Platform Alignment: Unified voice and messaging across social, web, and press—ensuring her audience saw the same clarity and value at every touchpoint.
03 — Results
Since partnering together, Elizabeth’s brand has continued to grow in visibility, consistency, and authority across platforms.
Her website saw key spikes in traffic from both foundational content updates and deeper SEO execution.
Her first newsletter achieved a 40% open rate—outperforming industry benchmarks and validating audience alignment.
Earned media placements in respected outlets like Inman, HousingWire, VoyageLA, and SuperMoney helped expand reach and credibility.
Brand identity now feels more aligned across press, social, and digital—matching the level of trust she’s long built offline.
