Hi, I'm Joanna.
And I love bringing creative ideas to life through marketing that’s strategic, original, and built for growth. For the past 10 years, I’ve worked with entrepreneurs, early-stage teams, and public companies—leading marketing and communications through critical growth stages, from brand launches to building out full marketing functions.
I launched UMEDIA in 2023 to build something of my own—a boutique PR and creative communications practice rooted in community, connection, and empowerment.
Outside of client work, I serve on the board of directors for Cargo2Casa, a real estate nonprofit committed to creating sustainable housing access through innovative design and community-focused solutions.
We love working with brands ready to grow—and ready to be known.
Whether you want to build your reputation and get your name out there, create real connection online, or develop content that attracts the right clients—we make sure your message gets seen, heard, and remembered.
Our clients range from entrepreneurs to industry veterans, and we help them build PR, social, and content strategies that evolve with them. Whether we’re launching something new or refining what already exists—we’ve got your back every step of the way.
What I Do
Public Relations & Communications
Media Outreach + Pitching
Brand Messaging + Positioning
Thought Leadership Strategy
Event Marketing
Reputation + Crisis Communications
Social Media
Platform + Content strategy
Content Calendar + Campaign Planning
Community Engagement + Growth
Influencer + Brand Partnerships
Analytics + Performance Tracking
Content & Creative
Brand Storytelling + Messaging Frameworks
Copywriting (social, blog, newsletter, + editorial content)
Reels, graphics and short-form content development
Visual Direction + Creative Execution
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With a proven track record of developing and executing innovative marketing strategies, Joanna excels at driving brand growth, increasing customer engagement, and delivering measurable results. Her expertise in digital marketing, content creation, public relations, and market analysis allows her to craft compelling campaigns that resonate with target audiences. Beyond her technical skills, Joanna is a strategic thinker, a natural leader, and an excellent communicator who fosters collaboration across teams. "
― Elizabeth Alligood, Founder/Owner, EAA
“
Joanna showcased an impressive skill set that encompassed PR, brand messaging, community engagement, content development, media relations, content writing, event planning, and media training. Her expertise in social media strategy was evident in customized setups, website integration, and meticulous research. She crafted content calendars with precision and paired them with insightful monthly reporting and analysis, ensuring our social presence was both engaging and data-driven.
— Sam Kasle, Co-Founder/COO, Radius